Today, we’re diving into how you, as a small business owner, can boost your marketing by being more you. Personalization in marketing means using what’s special about your own small business to connect directly with your customers. It’s like turning… Read More »The Power of Personalization: How Small Business Can Use Their Real Selves for Marketing
Yes, your clients are still searching the internet for you in 2024. Especially new clients to an area or people visiting. The difference between going to a 3-star reviewed location and a 5-star location are dramatic. I can speak from… Read More »Get Found Locally 2024
You’ve got s*** to do, so I’ll keep this short. Word of mouth still reigns supreme, but there are some free things you can do right now online to reach new clients that you need to do today. I’m going… Read More »Digital Marketing for Contractors
As a marketing expert who has navigated the waters of both traditional and digital marketing, I’m often asked, “Will digital marketing replace traditional marketing?” The simple answer is not quite black and white. Instead, it’s a spectrum of grays that… Read More »Will Digital Marketing Replace Traditional Marketing?
Look at your mobile web design. Right now. If you’re website isn’t optimized for action, you’re LOSING 50% of your clients! What’s the point of the page a user lands on? Is your mobile web design optimized for the right… Read More »Mobile Web Design in 2023
Cast a wide net. Benefit from multi channel marketing. Focusing on one lead generation source can lead to problems for a small business if that source shifts dramatically. Take for example the introduction of AI and SEO. If you’ve invested… Read More »Maximize Multi Channel Marketing in 2023
Let’s talk about ways you can use voice search marketing to your benefit as a small business in your marketing strategy. This topic came up a lot more with the introduction of Siri, Cortana, and “hey Google”, but it deserves… Read More »Voice Search Marketing: The Next Big Thing
As a seasoned small business marketer, one thing I need to ask all clients before starting work is “Do you have the infrastructure in place to handle more volume?” One recurring issue that I’ve encountered is the untimely death of… Read More »A Bad Sales Process: The Grim Reaper of Good Marketing
Good to see Google putting more weight on website SEO as a ranking factor in Local Search. Let’s discuss some of the ways you need to adjust your website SEO.
Eric Hagelin, a local SEO expert talks about the Denver Local SEO landscape and how small businesses can use opportunities to stay ahead.
Quick franchise tips for how to use your Google My Business (Google Business Profile) with multiple locations.
Local advertising in a small town is vastly different than advertising in a city. Word-of-mouth and reputation reigns supreme. I moved from a population area of around 150,000 people in a 15 minute radius to 7,000 people in a 1… Read More »How to Advertise Your Business in a Small Town
YouTube Video Summary: Eric Hagelin We were given access to THE WORLD through social media. It’s a bit overwhelming. Now we’re seeing trends to organize content towards geographical areas since there is frankly too much content to consume within a… Read More »Hyperlocal Social Media Marketing is Primary Focus for 2023
Clear Skies Marketing Group prefers the WordPress platform for small to medium size business websites and here’s why: As a small business owner, you know that having an online presence is essential. In today’s digital world, having a website is… Read More »WordPress: The Perfect Platform for Your Business Website
As a small business owner, it’s important to make sure your business is visible online. One way to do that is by investing in local search optimization (LSO). This type of online marketing strategy focuses on optimizing your website and… Read More »The Benefits of Local Search Optimization for Small Businesses
Google My Business is the biggest directory profile that you’ll need to have, but don’t forget about Yelp, Bing, Apple, and Facebook. These directories use geo-location tools to help their customers find services near them. In each one of the profiles, make sure you are maxing out the description area with keywords and services. Take advantage of Google’s services and product offerings area.
Laying Groundwork – Website Creating a solid web presence starts with creating an SEO-friendly website. This establishes credibility in your market and helps with data aggregators (we’ll get to that in local search). Ideally, your website needs to be updated… Read More »Roadmap to Digital Success | Service-Based Businesses
The trends and algorithms have changed many times since the invention of the internet, but what has always stayed the same is the phrase “Content is King” – Bill Gates 1996. What has changed is how we optimize our websites… Read More »Sustainable Growth Marketing with SEO